Thought Leadership
For almost 25 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action. Our research is published year-round, covering geopolitics, health, brand, employee and work, and climate. In addition to our unrivaled expertise on trust, we regularly host perspectives from experts across the Edelman network to offer insights and observations on issues affecting the industry and beyond.
Case Studies
We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.

Brand
PepsiCo India
August 8, 2022
Lay’s, one of the most iconic brands, had been going through a quiet period in terms of communicatio...
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Brand
Airbnb: Home With Open Arms
November 15, 2022
For the first time in history, Gauri and Shah Rukh Khan welcomed guests to stay in their home in Del...
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Brand Entertainment
India’s first “Movie of the Mind”
January 24, 2020
Edelman was entrusted to support the India launch of the global leader in audio books, Audible, in N...
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