Technology touches every aspect of our lives. It drives some of the world’s greatest innovations, many of which come from India or from the talent pool in India.
The phenomenal advancement in technology in the recent years, from mobility and cloud computing to the Internet of Things, is igniting discovery and innovation on a global scale. In India, this is creating new classes of companies and unprecedented business models, while shaking up and energizing every industry sector, from finance, energy and health to transportation, education and agriculture. The government’s plan to build 100 smart cities, encourage companies to ‘Make in India’ and the launch of the Digital India programme has provided further impetus to uptake technology. The rise of start-ups in India, an emergence of a robust online market place, crucial investments in infrastructure that improves connectivity and enables e-governance, are all examples of how we have embraced technology in this new ‘connected world’.
Such relentless change presents new opportunities and new challenges for individuals, businesses and the Government. In the face of uncertainty, companies must:
- Build brands and rise above market noise with meaningful stories that resonate with consumers
- Create and sustain communities based on respect and trust with their stakeholders
- Develop employees, partners, developers, analysts and enthusiasts as influencers
- Attract and retain top talent
- Address the complexities of working across geo-political boundaries and respect the expectations of different cultures
- Be responsible citizens who understand that the business of business is not just business
Across every industry that technology touches and shapes, we provide insights and develop creative strategies that help companies adapt to the changing tech landscape and communicate widely and effectively.
From rising start-ups to dominant category leaders, Edelman helps our clients capitalise on change and navigate market complexity to grow and thrive. Our deep knowledge of technology spans more than 50 practitioners across India, mapped to various sub sectors:
- Consumer Tech
- Data Security and Privacy
- Education Tech
- Enterprise Software
- Financial Tech
- Internet of Things
When combined with our expertise in adjacent sectors, such as energy, health and financial services, and with practice areas such as digital marketing, corporate reputation, employee engagement, public affairs and crisis, we stand alone in the knowledge and capability we can bring to the game, anywhere in the world.
We help tech companies build their brands and reputation. We assist them in marketing their products, differentiating them within their fields that range from finance, energy, media and health to education and many more. We help companies evolve their business, promote their vision and protect their reputation as they grow.
Choosing the right communications marketing partner in this environment of radical change is essential. The most successful organizations will be driven by a new understanding of trust, complex relationships and narrative manifest as meaningful stories. This is true, nowhere as much as in technology communications, where Edelman has earned the license to lead.