The Jungle Book is one of Rudyard Kipling’s best-known works. Its hero Mowgli is fictional, but the untamed wilderness of the jungle was set on the real-life Pench-Kanha jungle in Madhya Pradesh. Fast forward a century and Mowgli’s jungle is now home to Taj Safaris’ Kanha and Baghvan jungle lodges. To mark the 150th birth anniversary of Rudyard Kipling and the release of Disney’s new Jungle Book movie, Taj Safaris created a unique safari package, which allowed guests to experience all of Mowgli’s bare necessities in real life. We launched Mowgli Trails package was launched in India in April 2016 using an integrated communications strategy across print, television and digital. Taj Safaris wanted to raise the profile of their lodges and build a profile as the ultimate Indian safari destination. The campaign we worked on garnered 32 print, one TV and 11 online feature pieces in India and over 20 feature stories in the international media.