THE CHALLENGE

A media perception study revealed extremely low awareness about Rajasthan’s investment facilitation initiatives and policies. The state also faced stiff competition, with several Indian states hosting similar investor summits around the same time. The challenge was to make Rajasthan’s message of opportunity stand out and reshape perceptions of the state as a competitive investment destination.

THE EXECUTION

We developed the narrative, messaging, and media engagement strategy for the summit. The campaign positioned the event as a prestigious platform for engagement with government, investors, and stakeholders, while leveraging social media and national media outreach in the months leading up to the event.

THE OUTCOME

The campaign saw over 8,900 tweets from 250+ locations, reaching 22.5 million people. The state’s Facebook following crossed 500,000 a month before the event. National media coverage saw a four-fold increase, with over 7 positive stories per month and editorials in three major newspapers applauding Rajasthan’s developmental and reform initiatives.