The Call to Action Newsroom
IPE Global LTD.
Corporate Reputation | Crisis & Reputation Risk | Social Impact
By 2015, maternal health and child survival—key goals under the Millennium Development Goals (MDGs)—were still unmet in many parts of the world, despite progress. In India, more than 830 women and 16,000 children under five were dying daily, largely from preventable causes.
THE CHALLENGE
That same year, the issue was slipping from the public’s consciousness and receding from headlines. The challenge was to bring maternal and child health back into focus and inspire urgent, global-level action.
THE EXECUTION
With only 30 days to plan and execute, and on a shoestring budget, we transformed a closed-door strategy session into an opportunity to bring a call to action to more than a billion people. The Call to Action Summit brought leaders from 24 nations to Delhi to assess key learnings and challenges and chart a path forward to address this most pressing issue.
THE OUTCOME
More than 814 print, online and broadcast outlets in India and globally reported the story in real time across front pages, Op-Ed pages, and financial sections. The campaign achieved an ad value of more than $1.232 million, with an ROI of over 2,680%.