The COVID-19 pandemic is one of the worst human crises India is facing but its impact on any country’s socio-economic fabric is even more alarming. The Edelman Trust Barometer 2020 provided rich insight into the need for business and employers to step up. Now we have gleaned further understanding into what it means for brands - to do the right thing in the wake of the coronavirus pandemic.


An Edelman Special Report: Brand Trust and the Coronavirus Pandemic study was conducted among 12000 respondents in 12 markets including India, between March 23 – 26, 2020 and looked at how consumers expect brands to act during these tumultuous times.  The findings are clear – this is the time for brands to step up into their purpose and to join the fight. Brands are critical to winning the fight against the pandemic; to protect employees and partners; to engage in cross-industry collaboration in partnership with government; and communicate with compassion as much as with facts. Consumers expect it and the actions taken today will impact the trust brands hold in the future.

To learn more, read the India report here.

Access the global report here.

Contact us to know how we can partner with you during the COVID-19 pandemic and recovery thereafter.