Edelman, the world’s leading communications and public affairs firm, has been appointed Public Relations Agency of Record for Airbnb in India. Starting from February, Edelman India will manage an integrated communications mandate comprising both brand and corporate communications for Airbnb, one of the world’s largest marketplaces for unique, authentic places to stay and things to do.
“Our earned-centric mindset builds powerful brand ideas and communication using rich human data, inspired by culture and driven by brand purpose”, said Rakesh Thukral, Managing Director of Edelman India. “We are delighted to partner Airbnb and look forward to creating stories that drive business outcome, while drawing on our robust corporate and public affairs capabilities to strengthen the corporate brand.”
Commenting on the appointment, Simran Kodesia, Communications Lead, Airbnb India, said, “As one of the world’s largest marketplace brands known for innovative communications, we were looking for a partner that could bring new ideas to further evolve our story with creativity and authenticity, to deliver maximum earned conversation around our offerings. We are pleased to partner with Edelman, to bolster our communication efforts in India.”