Edelman India, a leading global communications and public affairs firm, has won the integrated mandate for BalleBaazi, India’s fastest growing fantasy sports platform, for the upcoming T20 cricket league. Edelman India will manage the integrated mandate across brand, corporate and digital including creative duties for social and outdoor as well as paid media.
Established in 2018 with a singular mission to create the best fantasy sports experience in the field of cricket, the platform has since grown into a 3 million-strong player base and has expanded into other sports such as football and kabaddi.
“While cricket remains a passion in India, fantasy gaming is new and start-ups like BalleBaazi have the potential to make a strong impact as the Indian gaming industry gains momentum”, said Rakesh Thukral, Managing Director of Edelman India. “Their passion to establish themselves as a leader in an untapped market is what inspired us to collaborate with them on this journey. We believe that with a sharp integrated strategy, we will be able to leverage the cricket season to help the brand meet its objectives.”
Commenting on the appointment, Deepanshi Tomar, General Manager - Marketing, BalleBaazi, said, “Fantasy sports as an industry has been typically unexplored in India with just a few players taking a large chunk of the pie. However, it is our aim to build a stronger ecosystem and provide the audience with the best fantasy sports experience. For us, the next few months are critical; we aim to expand our user-base by more than three-fold by the end of the upcoming T20 cricket league. Bringing Edelman India on board is one of our steps in this direction; their expertise in integrated communications will definitely help take our start-up to the next level.”