Integrated mandate includes brand communications, influencer marketing, and creative and digital services
20 January 2021, India: Edelman, the world’s leading communications and public affairs firm, has been appointed Agency of Record to promote California Pistachios in India, distributed through U.S.-based The Wonderful Company. As of November 1, 2020, Edelman India has been managing an integrated communications mandate comprised of brand communications including influencer engagement, creative content, social media and digital marketing.
The Wonderful Company is a privately held $5 billion company committed to offering high-quality, healthy brands and helping consumers make better choices, every day. The company assigned Edelman a strategic communications mandate to encourage healthy eating with California Pistachios, highlighting the California difference. California Pistachios are available at retailers throughout India.
“We are delighted to partner with The Wonderful Company in India. As their communications consultants, we are committed to inspiring people with the healthy choice of California Pistachios, one snack break at a time. We are leveraging our earned-centric mindset to build powerful brand ideas and communication, backed by rich human data, inspired by culture and driven by brand purpose,” said Rakesh Thukral, Managing Director, Edelman India.
About Edelman India
Edelman is a leading global communications and public affairs firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputation. With a team of over 250 professionals, Edelman has a presence across seven locations and a representative network covering 200+ cities in India. Grounded by its core values and strengthened by its independence, Edelman strives to offer clients a truly integrated network and global approach — whether it’s cultivating stakeholder relationships, developing thought leadership platforms, creating digital strategies or breakthrough ideas that drive impact. The firm was voted as one of India’s ‘Best Companies to Work For’ by the Great Places To Work Institute in 2013, and South Asia PR Agency of the Year – India by Campaign Asia Pacific in 2012, 2013, 2015 and 2017.
About The Wonderful Company
Headquartered in Los Angeles, The Wonderful Company is a privately held $5 billion company dedicated to harvesting health around the world through its iconic consumer brands. The company’s 10,000 employees worldwide are committed to bringing consumers everywhere the delicious, wholesome pistachios, citrus, and pomegranates; bottling premium water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share across its brands: Wonderful Pistachios® is America’s fastest-growing snack; Wonderful® Halos®; POM Wonderful®; FIJI® Water; JUSTIN® Wine; and Teleflora®.
The Wonderful Company’s connection to consumers has health at its heart and giving back at its core. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley.
To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.
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